Le Macaron

Packaging & Marketing Design

Our goal

“Create an engaging, friendly and harmonic marketing campaign targeting different visualisation options. The packaging design should be outstanding and eye catching and represent the brand identity.”

My role

I was the design lead for the whole project, the marketing campaigns and the packaging designs. Together with my team we designed everything, presented and shipped it to our customer.

I made the packaging design in multiple iterations with my team & the customer and rendered the marketing images in Photoshop.

The whole project had a deadline for about 4-5 weeks. So it was also my responsibility for pushing the project and the quality control of it.

Logo Design

One part of the project was also a logo design for the customer. We made two different versions, light and dark, so it could be used for several different use cases, depending on the background of the packaging.

Both of these logos were made in Illustrator and had several different iterations.